List of products by brand As I am

Imparts Shine to Hair, Smoothes and Moisturizes skin. Moisturizes Dry Scalp.

Born Curly Argan Curl Defining Jelly beautifully defines curly textures. Smoothes the natural curl formation and with just the right level of hold it provides long-lasting definition and great shine. Non-flaking when used as directed.

Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth.

Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.

Deep cleansing shampoo without drying out the hair and scalp.

As I Am Curl Color - Medium Hold Gel. Perfect Curl Definition. Temporary hair make up in color 'FLAMINGO PINK'

Medium Hold Gel. Perfect Curl Definition. Temporary hair make up in color 'HOT RED'

As I Am Curl Color - Medium Hold Gel. Perfect Curl Definition. Temporary hair make up in color 'MINTY MERMAID'.

Medium Hold Gel. Perfect Curl Definition. Temporary hair make up in color 'PASSION PURPLE'

As I Am Curl Color - Medium Hold Gel. Perfect Curl Definition. Temporary hair make up in color 'ROSE GOLD'.

Medium Hold Gel. Perfect Curl Definition. Temporary hair make up in color 'SASSY SILVER'

Vegan Coil & Curl Definer. Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling.

Leave in tangle releaser. Tame your tangles. Make shampoo day a happy day.

An Anti-Fungal and Anti-Bacterial CoWash that kills fungus and micro-organisms that cause dryness and itchiness. Help prevent itchiness and soothes scalp with Tea Tree Oil & Olive Oil.

Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. This conditioner soothes Dry and Itchy scalp while detangling and moisturizing hair.

A treatment Shampoo for sensitive, dry, and itchy scalps. Zinc Pyrithione works to actively eliminate yeast and bacterial growth. An Anti-Fungal and Anti-Bacterial Shampoo that kills fungus and micro-organisms that cause dryness and itchiness.

As I Am – Dry & Itchy Scalp Care Dandruff Oil Treatment, 120 ml
Fight Dandruff by going deeper than the eye can see! This Olive & Tea Tree Oil Treatment will nourish and add extra moisture to the scalp. Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff.

Immerse Your Coils and Curls in Moisture and Emollients. 
Ease of Combing Increased by 60%.
Detangling made easier by 75%.
Keep Them Strong and in Good Repair.

JBCO Water with Ceramide and Vitamin C & E

Eases wet combing


 Helps strengthen hair


 Seals the cuticle layer


 Supports healthy hair growth


 Adds moisture and shine


 Prepares your hair for styling


Especially beneficial if custard, gel or setting cream is to be applied for final styling

Vegan friendly

When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.

As I Am Rice Water is the answer you have been looking for.✔︎ Locks moisture into the scalp and hair. ✔︎ Improves the scalp’s protective barrier.✔︎ Continues to improve hair strength with regular use. ✔︎ Helps to ease both wet and dry combing. ✔︎ Great for Wash n Go’s & Twist Outs.

Elevate your hair care routine with the As I Am Rosemary collection, inspired by the timeless medicinal virtues of Rosemary, known to stimulate hair growth. Infused with Melatonin, Copper Tripeptide & Ceramide, our skincare-inspired line is crafted to boost hair density.
    • Rosemary - Protects against damage, improves blood flow as a vasodilator.
    • Peppermint - Helps with scalp itchiness. Provides a natural scent & a cooling sensation to the scalp.
    • Melatonin - Improves hair thickness and density. Clinical studies show Melatonin is a preventive treatment for alopecia and hair loss, delaying hair aging.
    • Copper Tripeptide - Acts as a skincare ingredient. Strengthens hair follicles, enhances hair elasticity, and promotes hair growth.